A blog can be a powerful tool for a plastic surgery practice to drive traffic to its website and generate revenue in several ways. Here are some effective strategies.

In the digital age, standing out in the med spa industry is more challenging than getting your cat to take a bath. But fret not! Video marketing is here to save the day. Let’s dive into how you can use videos to attract clients like bees to honey (or like your staff to a box of donuts).

Before and after photos are extremely important in documenting treatments, but also in marketing your services and showcasing your excellent results. In order to do that well, the photos must be high quality and consistently edited for clarity. But, you don't need a professional photography studio or bank-breaking equipment to do so.

Why are cosmetic procedures so expensive? Here I explore what goes into pricing and how I determine what to charge, as well as an important lesson on not justifying your prices with customers.

In this brief guide, I'll walk you through everything you need to know to start your own med spa, from conceptualization to execution, and share invaluable tips for creating a successful venture in the ever-evolving world of aesthetics and wellness.