Today I want to dive into a topic that's frequently on the minds of many practitioners and patients: the cost of aesthetic medicine. Whether it's cosmetic surgery, injectables, or treatments at a Med Spa, pricing is always a central topic. So, let's explore this together, and let me share a huge piece of advice regarding your prices

How are service fees determined?

First off, why is plastic surgery so pricey? Well, there are numerous factors at play. Regional differences, like the cost of living, can influence prices. Think about it like this: just as dining out may be pricier in certain areas, so too can aesthetic procedures. Then there's the matter of facility overhead and staffing. The quality of the facility, the expertise of the staff, and the level of care provided all contribute to the final price tag.

Take breast augmentation, for example. It's one of the most sought-after procedures, and prices can vary widely. From $4,000 to $15,000, the range is significant. However, the average typically falls around $7,000 to $8,000 in most regions. But why do I charge what I do in my practice?

For me, it's about value. I don't cut corners or skimp on essential components of a surgery just to save a buck. Patient safety and comfort are non-negotiable. From state-of-the-art surgical centers to top-notch staff, I invest in ensuring my patients receive the best care possible. And while some may argue that being the most expensive means being the best, I believe in setting fair prices that reflect the quality of service provided.

Moreover, reputation matters. Years of hard work and proven results build trust with patients. When you know you're getting quality, you're willing to pay for it. So yes, my prices may be on the higher end, but that's because I stand behind the quality of my work.

Never justify your prices!

Now, let's talk about how to handle those inevitable questions about pricing from your customers. It's natural for patients to inquire, but it can be uncomfortable to navigate. Here's my advice: stay calm and approach it with empathy. Understand that discussing money can evoke strong emotions, and respond with patience.

Instead of getting defensive or lowering prices, consider alternative options. Maybe a less invasive procedure or add-on services could better fit their budget. It's about finding a solution that meets their needs while maintaining the value of your services.

And if you're finding these conversations too taxing, don't hesitate to delegate. Having a patient coordinator handle the financial aspects can streamline the process and remove any pressure from you.

In the end, remember that you don't need to justify your prices to anyone. As long as you're ethically sound in your decisions, stand firm in the value you provide. It's okay to acknowledge the discomfort of discussing money in medicine, but ultimately, it's part of running a successful practice.

So, whether you're a patient or a practitioner, I hope this sheds some light on the complexities of pricing in aesthetic medicine. It's a balancing act, but with empathy, transparency, and a focus on quality, we can navigate it together. For more detail, see my video about this topic here: https://youtu.be/NnhRt4DUOzM?si=rcdxBMKtdpeHLb3l

John Zannis, MD

Dr. Zannis is an award-winning plastic surgeon, author, serial entrepreneur and modern Renaizzance man. His free content on YouTube and the podcast Beautycallz with Dr. Z has been viewed or downloaded hundreds of thousands of times.

One of his greatest passions is sharing the extensive business expertise he has acquired after building several multi-million dollar businesses. He believes in serving others and helping his audience live an extraordinary life!

Learn more: www.zannis.com